Facebook will allow core users in the European Union, European Economic Area, and Switzerland to block data sharing across the company's apps. As a result, people living in these regions will be able to use Instagram and Facebook separately even if they are connected to the platform. Meanwhile, Meta will allow users to create a Messenger account that isn't linked to their Facebook account while changing how messaging works on the company's marketplace platform.
In a detailed post explaining the changes it is making to comply with regulations - the EU's Digital Markets Act (DMA) - which Meta and other companies must comply with, the company said users in the EU, EEA, and Switzerland who already linked them to Facebook And Instagram accounts can continue these accounts, or unlink their accounts "so that their information is no longer used in the accounts".
Mater's announcement comes a month after the Instagram-Messenger cross-app chat was shut down. Three years after CEO Mark Zuckerberg said Meta would allow users to chat across its services, the company has limited messaging on each platform. It also introduced support for end-to-end encrypted (E2EE) chat in Messenger in December.
Meanwhile, the company is also changing how users in the region can use Messenger — while you can continue chatting using your Facebook account, Meta will let you sign up for a new Messenger account that works independently of your existing account. You will be able to send messages and call your contacts, but some features will not work as expected.
For example, the Messenger feature for marketplaces that allows sellers to chat with buyers will be replaced with the option to use email if their accounts are unlinked. Similarly, users who unlink their accounts from Facebook Gaming will not have access to multiplayer features and targeted recommendations, according to the company.
As Meta's optional ad-free subscriptions for Facebook and Instagram launched two months ago, these changes will only be available to users in the EU, EEA, and Switzerland. The company could bring similar functionality to other regions if legislation like the DMA is passed, allowing users in more countries to manage their accounts independently.
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